ANd then my calendar dinged and i saw that today is SUMMER SOLSTICE!!!!!!! Soooo Happy Solstice to all. According to the
Celtic Calendar (I'm sure you all have one hanging in the kitchen) today is the first day of summer (all your crops should be in by now) and it is the LONGEST DAY of the year. Doesn't that seem like it should be the middle of something? You work your way up to a point and it is down hill after that. Well the Farmers Almanac seems to thing so since they are asking the question , "Is this the beginning of summer, or Mid-Summer's eve????? Heavy questions, and I'm not wading into those waters.
Now if you are from New Jersey (we know who you are) and have lived "Down the Shore" you know this is all bunk. Summer at the shore starts Easter Sunday, and ends Thanksgiving Sunday. What??? you didn't know Thanksgiving was on Sunday????
That is "Tourist Season". They show up with pockets bulging with cash, just waiting to have it syphoned off into poor shore folks investment accounts. It is also the season that many locals avoid the beaches. Not just because of the BENNIES (if your from the NJ Shore you know what this means), but also because we are all working. YES Working at making your visit to our paradise fun and enjoyable. AND profitable for us.
YEars ago when i was a kid, Tourist Season was from Memorial Day
to Labor Day. Both were big celebrations along the Jersey Coast. We would mourn on Memorial Day and party on Labor Day. BUT then the Casino Boys started showing up and wanted year round tourism. Gambling, Floor Shows, Lounge Acts, Elder Fleecing. Atlantic CIty was transformed almost over night from a sleepy little shore ghetto with a crumbling boardwalk and decrepit hotels, to a one block wide mecca of gambling, glitz, and gaudy bad taste, bordered by the crumbling boardwalk on one side and the ghetto on the other side.
Ah yes, summer in Jersey. The Garden State Parkway (park being the descriptive word) at a crawl, or even standstill, all 10 lanes of it, for miles and miles on Friday night or Sunday afternoon. THe smell of over heated coolant in the air. Vehicles enshrouded by clouds of steam. Picnics and volley ball games being organized in the grassy median. Ah yes, Summer in Jersey.
Years ago the state tourism commission was looking for a new slogan, a tag line for the state. Something that encompassed the entire state. A phrase that would really stick in the "out of staters" mind and draw them ( and their bulging wallets) back to Jersey for syphoning. If any of you have ever lived in a tourist area you know how locals can develop a sarcastic little edge to their speech. Tourists may not catch it, but other locals hear it loud and clear. Needless to say many of the tag line suggestions were not even considered. Phrases like "Bennies Go Home", "Save a beach, Bury a Shoebee today", and "Yes I'm a local, No i don't give directions" were eliminated early in the competition.
Im not sure what happened to my slogan. It was short, to the point, and easy to understand. It could have limited the traffic jams on the GSP, raised revenue, held down the budgets of the small shore towns. All with a simple Jersianna thought put into words.
WELCOME TO NEW JERSEY, GIVE US YOUR WALLET AND GET THE HELL OUTGrenville