Wednesday, June 13, 2012

Last of the Vintage Cookbook Ads

A couple of May posts, here and here showed vintage adsIMG_9312 from The Farmer’s Wife Slow Cooker Cookbook. Every time I use this cookbook, reading these ads has been as much fun as trying the recipes. But since all good things end, this will be my last post sharing, but I’ll still be reading them.

Looking through this cookbook and its appliance ads, it seems obvious that in the 1940-50s,  manufacturers focused on keeping women happy in their homes, especially the kitchen. The book showed many ads featuring electric or gas ranges.

Imagine keeping women young and happy, just by using a Coleman Range — how times have changed !
And, if the stove didn’t keep women happy, then cookware would surely help their dispositions. Even Santa got in on the cookware bandwagon with women calling in their orders (really?).
Stores such as Sears and Montgomery Ward & Co. had catalogs featuring everything for the home. Just look at the price on this cabinet — $11.28. The book didn’t give any years for the ads, but this one was probably in the 1930s (or earlier).
Sorry about the “non-readability” of these ads. They were reproductions in the cookbook and didn’t come out especially clear when photographed.


Don't unplug your hub. said...

Things had such character in those days.

Beatrice P. Boyd said...

Agreed John they certainly did last longer and were better built too!

Anonymous said...

I have the paperback cookbook that came with mama's first electric range and the ads, etc. are similar. Like you, I enjoy browsing through them. Thanks for sharing these tonight.

Daisy said...

It's fun looking through old ads like that. Some things have changed so much.

Mamabug said...

Just loved looking at these old ads! Imagine a kitchen cabinet for under $12!

Sandra said...

really cool ads, i remember a lot of these and when i got married in 1962 pyrex was the gift to give at that time, i got tons of it

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