A couple of May posts, here and here showed vintage ads from The Farmer’s Wife Slow Cooker Cookbook. Every time I use this cookbook, reading these ads has been as much fun as trying the recipes. But since all good things end, this will be my last post sharing, but I’ll still be reading them.
Looking through this cookbook and its appliance ads, it seems obvious that in the 1940-50s, manufacturers focused on keeping women happy in their homes, especially the kitchen. The book showed many ads featuring electric or gas ranges.
Imagine keeping women young and happy, just by using a Coleman Range — how times have changed !
And, if the stove didn’t keep women happy, then cookware would surely help their dispositions. Even Santa got in on the cookware bandwagon with women calling in their orders (really?).
Stores such as Sears and Montgomery Ward & Co. had catalogs featuring everything for the home. Just look at the price on this cabinet — $11.28. The book didn’t give any years for the ads, but this one was probably in the 1930s (or earlier).
Sorry about the “non-readability” of these ads. They were reproductions in the cookbook and didn’t come out especially clear when photographed.